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NPD releases data from study of female consumers.
February 8, 2011
By: TOM BRANNA
Editor
The NPD Group has release information from it Anti-Aging Facial Skincare and the Female Consumer study. Here’s quick look at some stats: About half (48%) of anti-aging users only began using these products since 2007 with almost one-fourth (22%) who only began using these products since 2009. According to NPD, 56% of women skin care users are anti-aging seekers, stating they have gone shopping or looked for skin care products with anti-aging benefits. And of these seekers, about three ...
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